Recipe Video and directions with resources

Social media post with video encouraging people to click the link in the post. It lead them to this page I created to encourage them to signup for our newsletter with information of this kind. Utilizing Mailchimp strategic tagging with signup form. 

K-State Digital AgReport

Marketing Mashup Internal Educational Newsletter

Beginning in April 2020, my teammate and I saw a need for reoccurring professional development in the area of marketing and communications for our extension agents across the state. Now, nearly two years later, we have sent out more than 100 emails to our extension professionals. We have an average open rate of 58% (out of nearly 600 recipients) on each of our campaigns. Click the links below to see a look at our "Marketing Mashup."

5 examples from 2020

5 examples from 2021

  • ​https://mailchi.mp/ksu.edu/sept13-marketing-mashup
  • https://mailchi.mp/ksu.edu/nov8-marketing-mashup
  • https://mailchi.mp/ksu.edu/sept27-marketing-mashup-6557672
  • https://mailchi.mp/ksu.edu/june21-marketing-mashup
  • https://us19.campaign-archive.com/?u=de43764aa7922b42977214336&id=988f08e527

Statewide Email Newsletter to Kansas Legislators, K-STate Faculty and Staff, and Community Leaders 

Statewide is a newsletter sent out across the state to Kansas legislators, community leaders, hundreds of community subscribers and K-State faculty and staff. We have an average open rate of 37%, higher among faculty and staff than most audiences. It is a monthly newsletter created with the "in-session" legislator in mind: they don't want to click on videos in the middle of a room full of their peers.

I coordinate the schedule, assignments, organization, creation and digital delivery of this email newsletter. Our staff writers provide the stories. 

Here are a few of the newsletters: